Colts Country Homes LLC & Marketing | "Social & Mobile Marketing Power for your web!"

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Facebook Guide

What’s Included In How To Attract 3,000 Fans In 30 Days?

Our guide, “How To Attract 3,000 Fans In 30 Days”, is a simple guide to building your company’s presence on Facebook. This 75-page guide to Facebook Pages teaches you:

1. What’s New? – Our guide will walk you through all of the new features in the Facebook Pages product and explain how to use them.
2. How To Develop A Successful Brand – The course doesn’t just provide lessons on how to use Facebook Pages but also how to build a more powerful brand on the web.
3. Mastering The Art Of Conversations – Social media is a two-way conversation and Facebook is no exception to the rule. We walk you through some of the best strategies for more effectively engaging your audience.
4. Creating A Content Strategy That Sells – At the end of the day, building out your online brand presence is not just about attracting fans but making sales. We will discuss some of the best tactics to developing content that will help you sell more.
5. Using Facebook Ads To Promote Your Page – Want to get more fans through Facebook’s advertising platform. I will walk you through the process of building out an advertisement and discuss some of the best strategies to improving your results.
6. Turn New Visitors Into Fans – As I just mentioned, not all visitors to your Facebook Page are fans. In this guide I walk you through the best techniques to converting new visitors into fans.
7. More – There are over 30 priceless techniques to attracting more fans and developing a magnetic presence on Facebook.

Whatever issues you may be facing with Facebook Pages, this guide has got you covered.
Click here to view more details
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Colt’s Country Market | Popular Product Reviews and Internet Marketing Services

Internet property offering product reviews on popular consumer goods and services. Helpful reviews and promotions of businesses local here to central Indiana. Visit this site for valuable insight in to products and services or provide feedback to our readers.  Please fill out our form if you would like more information or would like to be added to the mailing list to receive updates and special announcements on sales, events, and promotions.

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Tips to help you avoid common advertiser mistakes | Mobile Ads

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.

* Not including branding or a call to action in ad copy. Users who know who you are and what they will need to do once they click on your ad are much more likely to click and then convert into customers.

* Not changing ad text frequently. Just like you’re more likely to skip through a commercial that you’ve already seen, users are more likely to ignore your ad if the copy is stale. We recommend closely monitoring reporting and testing changes to your ad text if you see click-through-rates decline.

* Too few ads. We have found that advertisers who have multiple ads running see higher click-through-rates than those with fewer ads. We recommend starting with a minimum of three to five ads (more is better!) to increase your visibility and allow you to experiment with ad performance levers (e.g., targeting parameters, ad copy, etc). Monitor the results each ad is driving, adjust your bids to favor those higher performing ads, and tweak your lower performing ads based upon what you’ve learned.

* Not carefully selecting targeting. Advertisers who do not select targeting with their goals in mind may not drive the results they need from their campaign. To ensure that your ads are shown to the right users, we need you to tell us a little bit about who you’re hoping to reach as you create your ad. For example, is it important that you reach only users in a certain geographic region? Or only users on a specific device? Or are you trying to reach as many users as possible for the lowest price possible? Be sure to carefully consider the targeting options available when creating your ads and select those most appropriate for your campaign objectives. Keep in mind that broader targeting selections will result in more traffic and more specific selections will result in less volume but higher qualified traffic.

* Not optimizing ads. Not optimizing your ads during a campaign may mean missed opportunities for maximized performance. Even the best ad may see varied performance over time as competition for desired inventory increases, ad copy grows stale, etc. We recommend actively monitoring ad performance. This will allow you to determine which ads are performing best, highlight changes in your ads’ performance and identify opportunities to optimize performance by testing levers such as ad text, targeting or bid amount. As you evaluate different ad text, targeting and bid amounts, you can easily track effectiveness of each by adding a unique ID onto the URL of your landing page for each ad. For example, if the URL for your landing page is http://www.yoursite.com/advertise you can add a unique ID in order to identify traffic from a specific ad such as http://www.yoursite.com/advertise?ad1

* Landing pages aren’t optimized for mobile. Sending traffic to your regular website will lead to a less than optimal experience for mobile visitors. To maximize conversions, you should ensure that your ads are sending mobile traffic, even from the iPhone, to a landing page created and optimized specifically for mobile. Make sure that your ads and landing page are consistent to reduce user confusion and decrease bounce rates. Finally ensure that the placement of your call to action, product, or service being promoted is easy to locate on the landing page. You may even consider including your call to action multiple times (e.g., both above and below the fold).

Don’t let this list of common mistakes give you pause; advertising with Mobile is easy and can be a very cost effective way to drive traffic to your mobile site and acquire new users. Taking into consideration the suggestions offered above will help you make your campaigns even more successful.

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Dec/09

5

Social media marketing

Social media marketing

Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

social media marketing

social media marketing

In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).

Social media marketing has three important aspects:

  1. Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work. It replicates a message, not through purchase of an ad, but through user to user contact. The message does not necessarily have to be about the product; many successful viral campaigns have gathered steam through something funny or interesting, with the company logo or tagline included.
  2. Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.
  3. It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.

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Staging your home offer properly is essential to a successful marketing campaign and sale. There is plenty of information available on what to do to prepare your home for showing but not much has been said regarding the use of Video marketing to promote your offer. The first step is preparing your home. Cleaning up, fresh paint and carpeting, lighting, getting rid of the clutter… etc. After your home meets the guidelines set to stage your offer you then need to produce a video. You want to create compelling content that highlights what your property has to offer. When you create unforgettable showcase videos, it is easy to turn those videos into sales-generating marketing tools. You are then able to bring your offer to your market using the power of the Internet and Web 2.0 strategies. This alone will expand your market reach far more than using a MLS service in a limited market area. Get proactive and be creative. It’s fun! Call 765.894.1310 or email us for more information on creating a video for your home offer and Web 2.0 marketing.

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We will be adding properties here to our Blog and this is your chance (private owners only) to add yours for free if you like. We also market homes on the net using YouTube and other social media sites for maximum exposure to an international audience as a paid service.

We will be giving away two promotional marketing packages to two randomly chosen homeowners to promote their offers on April 10th.

To enter send an email to coltscountryhomes@gmail.com with contest in the subject line. All private party entries will recieve a free posting on this blog. Please include details of your offer and any pictures you want to submit for the free post.

Good Luck!

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