In this recession it is much easier for buyers and sellers to connect. In the early 1990’s there was no internet and in 2001 Google was a start up. Today more than 80% of buyers will use the internet to find the property they ultimately purchase. The quality and depth of online content makes a huge difference. Competition for buyers is fierce. Investors want details. Land offerings that provide a minimum of information tend to attract the lowest number of buyers. While good pictures are vital, investors are also seeking comparative price analysis and specific information about a property that clearly establishes it as ‘investment quality’.

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