* Not including branding or a call to action in ad copy. Users who know who you are and what they will need to do once they click on your ad are much more likely to click and then convert into customers.

* Not changing ad text frequently. Just like you’re more likely to skip through a commercial that you’ve already seen, users are more likely to ignore your ad if the copy is stale. We recommend closely monitoring reporting and testing changes to your ad text if you see click-through-rates decline.

* Too few ads. We have found that advertisers who have multiple ads running see higher click-through-rates than those with fewer ads. We recommend starting with a minimum of three to five ads (more is better!) to increase your visibility and allow you to experiment with ad performance levers (e.g., targeting parameters, ad copy, etc). Monitor the results each ad is driving, adjust your bids to favor those higher performing ads, and tweak your lower performing ads based upon what you’ve learned.

* Not carefully selecting targeting. Advertisers who do not select targeting with their goals in mind may not drive the results they need from their campaign. To ensure that your ads are shown to the right users, we need you to tell us a little bit about who you’re hoping to reach as you create your ad. For example, is it important that you reach only users in a certain geographic region? Or only users on a specific device? Or are you trying to reach as many users as possible for the lowest price possible? Be sure to carefully consider the targeting options available when creating your ads and select those most appropriate for your campaign objectives. Keep in mind that broader targeting selections will result in more traffic and more specific selections will result in less volume but higher qualified traffic.

* Not optimizing ads. Not optimizing your ads during a campaign may mean missed opportunities for maximized performance. Even the best ad may see varied performance over time as competition for desired inventory increases, ad copy grows stale, etc. We recommend actively monitoring ad performance. This will allow you to determine which ads are performing best, highlight changes in your ads’ performance and identify opportunities to optimize performance by testing levers such as ad text, targeting or bid amount. As you evaluate different ad text, targeting and bid amounts, you can easily track effectiveness of each by adding a unique ID onto the URL of your landing page for each ad. For example, if the URL for your landing page is http://www.yoursite.com/advertise you can add a unique ID in order to identify traffic from a specific ad such as http://www.yoursite.com/advertise?ad1

* Landing pages aren’t optimized for mobile. Sending traffic to your regular website will lead to a less than optimal experience for mobile visitors. To maximize conversions, you should ensure that your ads are sending mobile traffic, even from the iPhone, to a landing page created and optimized specifically for mobile. Make sure that your ads and landing page are consistent to reduce user confusion and decrease bounce rates. Finally ensure that the placement of your call to action, product, or service being promoted is easy to locate on the landing page. You may even consider including your call to action multiple times (e.g., both above and below the fold).

Don’t let this list of common mistakes give you pause; advertising with Mobile is easy and can be a very cost effective way to drive traffic to your mobile site and acquire new users. Taking into consideration the suggestions offered above will help you make your campaigns even more successful.

Free Guide to making money on the net.

What is the truth ?

Well a very small minority (less than 1%) might do well while 99% are floundering. Moreover the latter are losing money by falling for get rich quick schemes, hype and scams.

I must warn you, if anyone says you can quickly earn a fortune then ignore them.

So how do you find a genuine opportunity ?

My suggestion is to follow a respected Internet marketing guru.

How do you choose ?

Well how about one who is not going to extort money from you, who gives away useful information for FREE and has a high credibility rating.

Sounds a sensible approach doesn’t it ?

The name I have in mind is Harvey Segal – who is known all over the Net as Mr SuperTips.

Check him out at these sites which contain profiles of the top marketers

-Gurus Portal

-GuruDAQ

And take a look at those other top names, many of them have provided testimonials to Harvey’s work as you can see at this testimonial page

So you can’t go wrong with his ebook ‘ClickBank for Newbies‘.

It’s free and you read more about it here: Free Ebook offer – no sign up required.

There are so many different online income scams being sold that it is very difficult to know which products actually provide any real value. As the economy gets worse and more people lose their jobs, finding other sources of income has become much more important. The problem is, the Internet’s many scam artists know people are desperate to find ways to make money online and they are taking full advantage of it! I’m writing this review of Mack Michaels’ Maverick Money Makers program with the hope that you will be able to know the truth about this popular product.

Note: This is a review, Click Here to Visit The Maverick Money Makers Website.

Who is Mack Michaels anyway?

Mack Michaels started out just like most other clueless newbie marketers. After finding himself broke and out of a job, he had to come up with a way to provide for his family. In his time of desperation, Michaels began to develop a system that could make him money online. He continued to focus on this system and used it to become an Internet marketing millionaire! The very same system that brought Michaels his fortune serves as the basis for the Maverick Money Makers system.

What exactly is Maverick Money Makers?

The Maverick Money Makers system is an elite internet marketing club and membership site. Members of the club get access to a TON of content and information relating to making money online. The content is mostly in video format which makes it easy for members to understand exactly how to implement the income generating system. In total, there are over 60 videos that provide members with easy to follow, step-by-step instruction and training. The membership content includes instruction on many topics including:

1. Core Training- Members learn the main theories and processes behind the Maverick Money Makers system. The videos will show you exactly how to build your online marketing business from scratch and into a steady stream of income.
2. Quick Money Blueprints- Mack provides some of his quick money blueprints that show you how to start earning money immediately. The quick money blueprints can be used to generate income as you continue to build the other aspects of your online business.
3. Skill Set Videos- These videos will help you to develop the crucial skills necessary to become successful at making money online. Members will learn about skills like competitive intelligence, affiliate marketing, traffic generation, domain name selection, and website creation.
4. Mindset Coaching- One of the most difficult aspects of being successful online is keeping your head in the game and staying focused. There are always difficulties and frustrations when starting any business and it is important to develop the correct mindset to stay focused on your goals.
5. Bonus Items- Maverick Money Makers members also get access to a bunch of bonus items including turnkey websites, insider reports, niche marketing ideas, and much more.

Watch a video walkthrough of what you will get inside the member’s area at Maverick Money Makers.

What happens if I need help?

Maverick Money Makers has a complete support team that is there to help members at any time. As a member of this elite club, you are never left to go it alone in your quest for online income.

Is Maverick Money Makers worth the investment?

The answer to this question is an emphatic YES! If you are serious about generating income on the internet, there is no better place to start your education than with Mack Michaels and the Maverick Money Makers Club. As a member you will get access to everything you need to start earning income online today while still building a steady stream of income for the future. Very few products can offer this sort of exclusive information without forcing you to spend thousands of dollars for one-on-one training. If you are willing to put in the effort to follow the steps and implement the Maverick Money Makers system, your investment will pay for itself in no time at all.

Click Here to create wealth.

Join the Elite Members of the Maverick Money Makers Club Here

Some ideas to build your business:

* create a marketing video to increase business
* enhance your website or Blog
* create promotional videos or virtual home tours
* DVD’s

Add a custom call-to-action button at the end of your videos. This optional feature turns your video from a passive viewing experience into an active marketing tool for lead generation. For example, create a button to “schedule a home tour” that links to your appointments page, or “learn more” that links to your website.

Kind Regards,
Jim Spriggs

Social Media Marketing Pro &
Real Estate Investor

Social Media Marketing for Central Indiana!

Just because social media is practically synonymous with technology, doesn’t mean you can’t add a highly personal touch to this aspect of your marketing. Customers and potentials are looking for a real connection. They don’t want generic information and if they have a question they don’t want to feel as though it’s getting lost in the shuffle.

Your Face

If your profile photo consists of a logo or advertisement, people are going to shy away from your business. No one wants to feel like they are throwing out questions to some big entity or faceless person.
Instead, put a face to your company. Whether your organization consists of only you, or hundreds of employees, displaying the friendly face of those in charge of your social media profiles will create a more comfortable forum.

Provide Information

Providing useful information is incredibly important. Whether you are answering questions or posting updates on what’s current–keep it clear, concise, informative, and helpful. People will appreciate that they can get information there in addition to redirecting them to your company website.

Maintenance

Your potential customers not only want to have their questions answered completely–but in a timely manner as well. Social profiles need to be maintained on a regular basis. It’s just another way to provide customer service. Say for example, a customer calls your company requesting a quote. Are you going to let them sit in silence on the other end of the phone for days? No! You would either quote them right then and there or tell them you’ll call back when you have more information for them. Social media profiles are much the same. Days of dead space in interaction will result in a loss of interest on their part.

Another important part of maintenance is keeping your company information up to date. You don’t want your Facebook status to say “25% off this week only!” when it was really last week’s sale.
A Peek Behind the Scenes

Shooting a new commercial? Post photos of the shoot. Did someone win employee of the year? Let everyone know with a status update. Did your company win an award or recognition in a publication? Post the link.

People will feel as though they are a part of the inner workings of your organization when you reveal more than what’s seen on the surface. They’ll feel more comfortable and will be more likely to trust you with their business.

Social media should be leveraged in a way where it is an extension of your company and a door to the inside. As impersonal as cyberspace can be, you can personalize your social media efforts and draw in customers seeking that connection—no matter what your business.